The American Society for Laser Medicine and Surgery, prodded by some of its members, came upon an idea to get them more engaged: Instead of rewarding them for who they are, reward them for what they do for the association.

Maintenance. It’s not an exciting concept, but maintenance is required for ensuring your vehicle runs reliably, your home remains safe and comfortable, even that you don’t regain the weight your worked so hard to lose last summer!

We are very pleased to have a guest blogger sharing his thoughts today on gamification. Jack McGrath is president and creative director of Digitec Interactive. For the last 20 years, he has worked exclusively in digital media, specializing in eLearning. 

Here at .orgSource, we are developing a guest blogging relationship with Digitec Interactive. It is a 25-year-old company specializing in eLearning and web application development, with full-service eLearning and digital media production facilities in Orlando, Florida and San Juan, Puerto Rico.

“I just don’t like your website.” 

Have you heard that recently from a member of your association? If so, it’s not surprising.

Member demands have put a lot of pressure on associations to have robust, user-friendly websites. The surge in the use of mobile devices means that organizations need to create a positive mobile experience for their members as well. 

We at .orgSource are looking forward to joining many friends and colleagues this month at the Association Forum's Annual Meeting 2013 on June 18. The meeting, which brings together more than 500 association professionals, is part of the Forum's Association Week.

We're all aware that we spend a lot of our time on mobile devices. A recent article on cited the following statistic:  More than 788 million mobile-only Internet users are projected to be in play by 2015. Moreover, mobile web browsing will surpass desktop browsing as well.

The .orgSource team just got back from the Avectra Users and Developers Conference (AUDC) in sunny Orlando, Fla. It was a great conference with lots of interesting presentations and case studies from associations who are taking advantage of their AMS and other integrations to do amazing things. We presented on identifying the right mobile strategy for your organization, and the importance of mobile was definitely a theme we saw at the conference.

What kind of journey do your members experience when they visit your website? You may have done focus groups with members or studies where you watch users navigate their way through your site. These methods are helpful in determining website usability. But creating journey maps can provide a different kind of insight.

It's a mobile world in which we live. About three-quarters of the world's inhabitants now have access to a mobile phone, according to the World Bank. There are now more than 1 billion smartphones in use worldwide; Strategy Analytics forecasts there will be an additional 1 billion more within about three years. Meanwhile, smartphones began outselling PCs in 2011, and tablets are expected to outsell laptops starting in 2015.


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