Blogs

This is the second entry in a six-part blog series about achieving digital excellence. Here, we focus on getting to know your customers better by making data-driven decisions.

How well do you know your customers?

Today, it’s easier than ever to track online habits, produce surveys, and provide forums where customers’ opinions and experiences are viewable to the masses.

But are you tracking the right movements? Asking the right questions? Identifying the key issues to resolve?

Consider these questions:

“Be less busy” is the motto for this instant messaging app that aims to be a solution for team communication. 

In the first part of the “Engaging Members” series, we looked at why associations are seeing their “organic reach” on Facebook drop so dramatically. Simply put, Facebook wants businesses and organizations to pay for advertising.

So where does that leave nonprofits that want to better engage their members but lack the big advertising budgets of corporate brands?

In our weekly "Monday Motivator" series, we are offering tech tips to help your association be more productive in 2016. So far, we've taken a look at Wunderlist, the design tool Canva and the app Fast Scanner. Up next is the video conferencing service Zoom.

This is the first entry in a six-part blog series about achieving digital excellence. Here, we focus on how to create a digital strategy.

Over the course of two decades, “digital” has become central to our lives. Yet many associations still struggle to make digital central to their operations.

They wrestle with managing the risk of growing volumes of content, transforming content-intensive business processes, using content to better engage customers, employees and partners, and gain business insight out of the plethora of information being gathered.

In our new weekly "Monday Motivator" series, we are offering tech tips to help your association be more productive in 2016. So far, we've taken a look at Wunderlist and the design tool Canva. Up next is the app Fast Scanner.

Several years ago I wrote an article for FORUM about designing a brand identity—not just a logo (October 2011). That article came to mind today when I read that Microsoft Bing has new logo. The new version is green (or perhaps teal). It also uses an upper case “B.” The new color is intended to be easier to read than the previous yellow and display better across Microsoft products and services.

In our new weekly "Monday Motivator" series, we'll be offering a tech tip that could help your association be more productive in 2016. Last week, we took a look at the productivity app Wunderlist. Up next is the design tool Canva. 

In the first part of our “Engaging Members” series, we take a look at the challenges posed by the 800-pound gorilla, Facebook.

Have you found that your association’s members are engaging less with your organization’s page on Facebook, and that your posts are reaching fewer of your “fans”?

Don’t blame your social media posts, their timing or wording.

In our new weekly "Monday Motivator" series, we'll be offering a tech tip that could help your association be more productive in 2016. Up first, we want to share some info about the productivity app Wunderlist.  

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