This is the second entry in a six-part blog series about achieving digital excellence. Here, we focus on getting to know your customers better by making data-driven decisions.
How well do you know your customers?
Today, it’s easier than ever to track online habits, produce surveys, and provide forums where customers’ opinions and experiences are viewable to the masses.
But are you tracking the right movements? Asking the right questions? Identifying the key issues to resolve?
Consider these questions: