Coordinate Content for Maximum Impact
Although many associations have sophisticated marketing initiatives, there are often challenges to getting the entire organization messaging with one voice. A collaborative content strategy can give your association a unified approach that commands attention.
A content strategy combines the strengths from multiple departments—editorial/publishing, marketing/communications, membership, education, and IT. Key individuals from each area are involved in the design and provide input on planning, creating, measuring, and monetizing content.
.orgSource can help you create a plan that delivers:
- Messaging that promotes your brand’s unique value
- Data driven solutions
- Effective education
- Awareness across multiple activities and platforms
- Targeted communications addressing specific member needs
- Seamless user experience
- Digital optimization and execution