Content Strategy

Coordinate Content for Maximum Impact

Although many associations have sophisticated marketing initiatives, there are often challenges to getting the entire organization messaging with one voice. A collaborative content strategy can give your association a unified approach that commands attention.

A content strategy combines the strengths from multiple departments—editorial/publishing, marketing/communications, membership, education, and IT. Key individuals from each area are involved in the design and provide input on planning, creating, measuring, and monetizing content.

.orgSource can help you create a plan that delivers:

  • Messaging that promotes your brand’s unique value
  • Data driven solutions
  • Effective education
  • Awareness across multiple activities and platforms
  • Targeted communications addressing specific member needs
  • Seamless user experience
  • Digital optimization and execution