Product and Program Assessment

Build a Member-Focused Organization

Competition for your members’ attention is fierce. Don’t guess about what they need to be successful. .orgSource can help you find gaps in service, deliver education and products that matter, and send messages that move hearts and minds. Discover how to use technology, data, and streamlined operations to build a customer-focused, growth-oriented, organization.

If you are struggling to reach your audience, our marketing and communications experts will help you create a step-by-step strategy that highlights your organization’s unique value, generates non-dues revenue, and delivers new members and increased loyalty. These services help associations find their most compelling voice:

  • Integrated marketing plan development
  • Content Strategy
  • Education Strategy
  • Service and product reviews, development, and positioning
  • Segmentation and content personalization strategy
  • Marketing and communication audits
  • Social media strategy and execution
  • Go to market strategies
  • Editorial calendars
  • Digital experience assessments
  • Key metrics and measurements

We can help you build capacity, create staffing models, and optimize your marketing strategies to thrive in a fast-paced environment.

What Clients Are Saying:

“Our small staff was hard at work on several initiatives, including LaundryMarksTM. Creating a launch marketing plan would have been a challenge. .orgSource was able to assess our needs and design a strategic marketing plan that not only introduced the LaundryMarks to the industry, but also built incredible excitement about it. Their expert guidance was invaluable.” 

Linda Fairbanks, Association of Linen Management, Executive Director