Pathways to Organizational Excellence: A Journey to Association 4.0
Association executives—and hopefully their boards—know that they are facing perilous times. Even before the disruptions brought on by the Covid-19 pandemic, traditional business models that once guided successful growth strategies were being upended by the rapid pace of cultural and technological change.
Continuing to rely on prior patterns of member engagement, employer-based dues payments and annual meeting revenue will doom an association to failure. Instead, the current environment calls for reexamining characteristics of excellence and adopting new business models to embrace the realities of Association 4.0™—a force as powerful as the industrial revolution—but this time driven by technology.