Marketing

Gain Member Engagement by Understanding Needs

Enduring customer relationships begin when you stop guessing about what your members want. Consumers in the digital marketplace expect a seamless online experience that intuitively anticipates their needs and interests. If your marketing initiatives are not grounded in data and analytics and driven by technology then you are working in the dark.

Education is the driver of association marketing programs. It is also an area of fierce competition. Staying in tune with the environment is critical.  Even before the pandemic, the way professionals learn was shifting. If your portfolio is grounded in certification prep courses, CEUs, and conferences, you may be working harder to engage the same number of participants.

In a crowded digital world, our services can help you become the North Star that guides members toward successful professional journeys:  

  • Communications and marketing audits
  • Content strategy, design, creation, management, and distribution
  • Education strategy development
  • Data-driven solutions
  • Marketing personalization
  • Digital optimization and execution
  • Digital marketing asset management
  • Performance dashboard management

We can help you create an approach that is Data-driven – Technology enabled – Content powered.  Schedule a complimentary consultation today!

What Clients Are Saying

“Sherry and Kevin dissected our problems and delivered an approach that scaled across the entire education department. They looked at our people, our processes, and our technology, and provided recommendations for the short, medium and long-term on how to be more collaborative and deliberate in our communications. Since implementing their recommendations, we are delivering more content with 

higher usage than ever before. We continue to reference their reports as we update our annual strategic plans, nearly two years later.”

Anna Troise, Chief Education Strategist, American Academy of Orthopaedic Surgeons