Book Sherry and Kevin

Expert Speakers for Your Next Event

Through 15 years of consulting with associations and nonprofits on transformation and growth strategies, writing two books, and conducting extensive research with industry leaders, .orgSource CEO and Founder, Sherry Budziak and President and Managing Director, Digital Strategy, Kevin Ordonez,  have learned what it takes to make an association successful and how to position an organization for growth. Sherry and Kevin are accomplished, award-winning association executives who are also entrepreneurs. They understand what associations need to do now and next in today’s disruptive business environment.

They’ll help make your event a success by sharing their valuable insights on managing disruption and change, integrated strategy, digital leadership, marketing and technology trends, and entrepreneurship.

Complete the form below to inquire about booking Sherry and Kevin to speak at your next event. Before you go, have a look at the sample session descriptions below the form.



Sample Session Descriptions

Entrepreneurs Tame Risk, Ignite Innovation and Pivot Without Stumbling–Take a Lesson From the Experts

Entrepreneurs love solving the thorny problems that cause the rest of us to tear our hair out. They welcome disruption and use it to grow business. They change color as easily as chameleons and confront risk with the cool of derivative traders.

To expand on concepts in their recent book,  Association 4.0: Positioning for Success in an Era of Disruption, Sherry Budziak and Kevin Ordonez interviewed entrepreneurs who service the association industry. Their newly released book, Association 4.0™: An Entrepreneurial Approach to Risk, Courage and Transformation, outlines advice, inspiration and practical examples for any professional who wants to lead with innovation and creativity and to build a nimble organization. Their goal was to provide association leaders with real-life examples of colleagues who have become experts at an unpredictable game by mastering:

  • The agility to change direction with market demands.
  • The foresight to anticipate and dodge disruption.
  • And, the focus to concentrate on the outcome in spite of every distraction

Participants in this session receive a complimentary copy of the newest e-book.

After this session, attendees will be able to:

  • Adopt a more entrepreneurial leadership style.
  • Implement practical strategies to innovate.
  • Learn to be more agile and creative from real-life examples.

Association 4.0 – Positioning for Success in an Era of Disruption: Discover How 23 Innovative CEOs Maintain Success in Uncertain Times

A short time ago, associations could easily identify their competition. Many groups were fortunate to be the sole occupants of their business arena. Today, your organization is surrounded by competitors and your members are bombarded by requests for their attention. The rules of the game have fundamentally changed, and we can no longer rely on the models of the past to move forward.

In addition to their years consulting with associations, authors, Sherry Budziak and Kevin Ordonez, interviewed executives and entrepreneurs who serve the industry for their books Association 4.0 – Positioning for Success in an Era of Disruption and Association 4.0™: An Entrepreneurial Approach to Risk, Courage and Transformation. Learn how the new roles of disruptor, innovator and entrepreneur offers skills and attitudes that will allow you to succeed in a highly competitive and volatile environment. Discover simple strategies to apply effective attitudes, behaviors and cultural traits in your organization.

The opportunities for associations are enormous. Now is the time to update your expertise and refresh your perspective! Join the conversation.

After this session, attendees will be able to:

  • Identify entrepreneurial skills and attitudes that can translate to association leadership.
  • Understand why a new approach is necessary to succeed in the digital marketplace.
  • Discover simple strategies to introduce innovation, creativity and experimentation in their organizations.

An Integrated Strategic Plan Is Your Best Defense Against an Uncertain Market

In an era of almost constant disruption, associations need to become more responsive to members while meeting their ever-increasing expectations. Forward-looking leaders are reimagining the 20-year-old strategic planning process. They are exploring a methodology that fully integrates planning with overarching organizational activities and supports mission and vision with practical realities. In this session, we’ll outline an updated approach to strategy that meshes the broad direction set by the board with staff-driven activities including program administration, communications, staffing and budgeting.

After this session, attendees will be able to:

  • Describe and understand the broader market and professional development trends impacting their associations.
  • Rethink the traditional strategic planning process.
  • Understand the importance of asking the right questions to get to the heart of the organization’s goals.
  • Build a plan that takes the organization from strategy to implementation.

The Status Quo Is Not an Option. Is Your Organization Prepared to Change?

As the pace of change increases, the market disruption and resulting challenges can be daunting. Research shows that up to seventy percent of all change initiatives fail. Failure is common because change is hard. Getting volunteer and staff buy-in and working through the process of transformation is challenging.

Hear how one organization made the leap. From data in spreadsheets to a server housed in a closet, this group moved from homegrown solutions to become an efficient virtual organization in just three years. They left behind inefficient business processes and a siloed environment to begin building value, aligning strategy with operations and innovating.

Although we can’t predict the future, we can learn how to produce great outcomes by managing change effectively.

After this session, attendees will be able to:

  • Implement strategies for making change less overwhelming and more human.
  • Understand how hiring right and building a positive culture contribute to accelerating change.
  • Implement agile practices that enhance innovation and speed products to market.
  • Understand the meaning of MVP.
  • Organize and manage agile project teams that have impact.

Digital Commerce Doesn’t Stop at the C-Suite. What Does It Take to Lead in the New Economy?

Updated leadership styles and fluid organizational structures will be required to manage the speed of business in a digital marketplace. Consumers are experiencing an environment filled with options and opportunities. They have increasing control over what, when and how they buy. To keep pace, organizations must match and exceed that experience. Associations must respond to the changing demands of their customers. To achieve success in a digital marketplace, leaders must reinvent themselves in these and many other ways:

  • Commit to innovation, growth and professional development.
  • Be passionate problem-solvers who are never satisfied with the status quo.
  • Forcefully communicate the vision throughout the organization.
  • Abandon hierarchy for more networked flexible teams that collaborate freely.
  • Be outward focused and keen observers of the market and its consumers.
  • Understand how to manage remote work groups and utilize freelance talent.

After this session, attendees will be able to:

  • Articulate strategies for leading a successful digital transformation.
  • Discuss what is needed for associations to succeed in the future.
  • Develop leadership traits that contribute to success in a digital marketplace.

Could You Have Imagined 2020? Explore Scenarios for the Digital Future

The digital era turned the world into a global information hub and has created radical business opportunities. This revolution, which began in the early 20th Century, is giving birth to a new era that is merging the cyber, biological and mechanical worlds, or Industry 4.0.

Sherry Whitaker Budziak has been at the forefront of managing change as associations began to embrace digital solutions. Sherry launched the first association website. She also spearheaded the development of the first association for profit subsidiary. Throughout the shift from desktop to digital, she has guided associations to success. Now she is helping organizations “see around the corner” to what is next and leading them through industry 4.0’s uncertain business environment.

Digital leadership is the constant realignment of technology, business models and company culture to more effectively operate in the technological age. How will associations navigate this volatile marketplace? How do organizations embrace the speed of change? What are the trends we need to expect in the near future?

After this session attendees will be able to:

  • Understand the characteristics of Industry 4.0.
  • Be aware of the impact this era may have on associations.
  • Learn strategies for being future-focused.
  • Implement tactics for successful change management.

Marketing Strategies for Resilience in an Uncertain Environment

With the multitude of opportunities for marketing, where should we focus effort and what are the most important skill sets for associations? Today the consumer (our customers) are living in their smartphones. They are demanding communications tailored to their interest, frictionless purchasing, immediate responses and much more. How do we keep up?

Learn about the rise of the marketing technologist, the successful components of a strategic marketing team and approaches to take to break through the competition for attention. Gain an understanding of the modern marketing model needed to grow your association.

After this session, attendees will be able to:

  • Implement a more effective marketing program.
  • Create marketing initiatives that are strategic
  • Use customization and personalization to stimulate growth and member engagement