Vice President of Marketing and Communications Services
Jane Pearson is a branding, marketing and communication expert who uses her expertise in the art and science of marketing to help clients solve challenging problems and develop new models to meet the needs of a rapidly changing marketplace. Jane’s goal is to ensure that organizations exceed their marketing objectives, improve sales, develop effective promotional strategies, strengthen their brand and online presence, and identify lasting solutions.
Previously Jane was employed as the director of communications for APICS, a supply chain association. She oversaw public and media relations, content marketing, social media, advertising and corporate communications. During her fourteen-year tenure at APICS, Jane also served as director of marketing and brand management. In that role, she supervised certification, education, event and membership marketing.
Jane began her career at an internet start-up in Silicon Valley that was a pioneer in search marketing and user generated content. Over the years, she has spearheaded successful product launches, rebranding initiatives and website design projects. She also has experience with nonprofit merger/collaboration, channel and global market development.
Jane is recognized throughout the association community as a talented professional. In 2016, she won Association Media and Publishing’s silver Excel award for video production and a bronze Excel award for a promotional brochure. She is a graduate of Boston College.