Create an Education Strategy That Makes Members Come Back for More

Is your association the go-to source for your members’ professional growth? Was your strategy designed with their goals in mind? Does it incorporate these developing trends?

The shift from—

  • Learning to skilling
  • In-person to online
  • Structured to informal
  • Scheduled to spontaneous
  • Hours to minutes

Discover How Professionals Learn in the Digital Age

Sharon Rice

Sharon Rice, .orgSource, Managing Director of Business Strategy, has a finger on the pulse of the digital marketplace. Join her at .orgCommunity’s Solutions Day to learn how continuing education is changing and what you can do to stay ahead of the curve. 

“Even before the pandemic, the way professionals learn was shifting,” Sharon advises. “If your education strategy is grounded in certification prep courses, CEUs, and conferences, you may be working harder and harder to engage the same number of participants as you have in the past. If this is true for your association, it is a sign you may not be where the market is.

“During this session, I’ll describe how professionals learn today, what employers are looking for, and how to use that information to create an education strategy that improves not only the number but also the share of participants year-over-year.”

Sharon offers a high-level perspective on trends in education paired with practical advice you can use immediately such as:

How to—

  • Mine existing data to discover important information about members
  • Build a more diverse education portfolio
  • Create a micro-learning session

Join Sharon and other thought-leaders to find solutions that will position you and your team for success.