Our Books

Sherry Budziak and Kevin Ordonez have devoted their careers to advancing associations and their leaders. Their books are a continuance of that mission. Read their inspiring interviews of visionary leaders and entrepreneurs to learn how to introduce innovation, seize opportunities and transform your organization.

Association 4.0 — An Entrepreneurial Approach to Risk, Courage and Transformation

Entrepreneurs love solving the thorny problems that cause the rest of us to tear our hair out. They welcome disruption and use it to grow business. They change color as easily as chameleons and confront risk with the cool of derivative traders. If you are an association leader, or anyone who wants to thrive in a new business environment, they are people you need to meet.

This book includes interviews with twenty-four entrepreneurs who are risk takers and transformers. They have the courage to push forward, even when the ground is shifting under their feet. Their stories are funny, motivational, sometimes a little sad and always inspiring. Above all, these interviews are filled with advice about how to navigate Association 4.0™—or the strategies leaders will need to embrace in an industrial revolution driven by technology.

Available as a book or e-book from Amazon.com. 

Association 4.0 –  Positioning for Success in an Era of Disruption

If you’ve been hiding from the future, get ready for a reality check. The Fourth Industrial Revolution is real. It’s here. It’s now. Let the experts guide you toward making the leap to Association 4.0. Twenty-three leaders who are innovators and cultural shape-shifters share their experiences with disruption. Some were facing untenable situations and moved beyond the growing pains. Others embraced change even when it came at great professional risk.

This book is mandatory reading for association professionals. It’s both a wake-up call and a guide for navigating the future. Discover the power of digital transformation and how it can move your association from business as usual to excellence.

Available as a book or e-book from Amazon.com.

About the Authors

As seasoned association leaders, Sherry Budziak and Kevin Ordonez have the expertise to identify problems– and they are the best in the business at solving them. They believe leading change and being proactive drives organizational growth. They offer associations and nonprofits the strategy, guidance, connections, and products to make critical change happen.

Five years ago, authors, Budziak and Ordonez realized that major shifts in the association industry were on the horizon. They began asking executives in their network to consider how associations must change not only what they do, but who they are in order to stay relevant. They interviewed more than 200 executives and vendor partners from across the world. Their books, Association 4.0—Positioning for Success in an Era of Disruption and Associations 4.0—Entrep Risk Courage and Transformation are the results of these conversations.

When they aren’t working on their books, Budziak and Ordonez are association consultants and thought leaders. They are committed to advancing associations and their executive teams through the development of solutions that lead to growth.

“Any aspiring CEO will find plenty to absorb in these pages. If you are working to make your next stop the corner office, this book belongs in your iPad. These are concepts that you can put into practice starting today and ideas that will inspire you to keep moving forward and be the change within your organization tomorrow.”