Meet the .orgSource Experts

With a broad experience in association management, Jon is a well-rounded and successful leader who has the ability to analyze situations, manage resources and make decisions supported by logic and facts.  He has extensive experience in strategy, project management, event management, partnerships, change management, culture assessment, human resources, finance, chapter operations and other areas.

Jon is a Certified Association Executive who also has his juris doctorate, MBA and a certification in change management.

Kevin’s commitment to enhancing teamwork and performance through intentionally transparent conversations and solutions is based on his more than 22 years of corporate and association experience. A result oriented professional, Kevin is a visionary leader with the ability to motivate and develop talent built on the cornerstones of communication, execution and trust.

Kevin has consistently implemented, evaluated, built, and supported successful teams and programs around the world while working for Xerox Business Solutions, FedEx Office, Bowne Business Solutions, and most recently the International Society of Arboriculture (ISA).

As the Director of Credentialing with ISA, Kevin developed and managed an internationally recognized portfolio of professional credentials accredited by the American National Standards Institute (ANSI) using standards developed by the International Organization for Standardization (ISO). Kevin has also presented both internationally and domestically on the importance of professional credentials in the workplace with an emphasis on the proper oversight, policies and procedures necessary to ensure the programs remain accredited, relevant, and defensible.

Throughout his career Kevin has translated corporate and executive level strategic plans into efficient and sustainable solutions focused on the needs of the organization in a transparent and supportive culture. This allows individuals to be focused on operational excellence, clear expectations, organizational goals, and team effectiveness as they positively impact the mission of the organization.

Kevin is a Certified Myers-Briggs Practitioner, a member of the American Society of Association Executives and has a Bachelor of Science in Kinesiology from Indiana University.

Amy Williams helps associations advance their missions and grow their revenues with a balanced blend of thoughtful strategy and marketing expertise. With more than 20 years of experience in marketing and communications, 10 of which in association leadership roles, Amy approaches the unique challenges associations face with creativity and from a place of servant leadership.

Experienced in identifying new revenue streams, developing business and pricing strategy, conducting product assessments and more, the depth and breadth of Amy’s skills can be leveraged on any project.

Most recently, Amy served as the Director of Marketing and Communications at the American Society of Anesthesiologists. In her six years there, she oversaw the launch of countless products, led a major rebranding effort for the Society and collaborated with ASA business units to grow dues and non-dues revenue.

Amy received her Bachelor of Arts in Integrated Communications with a minor in advertising and her Master of Science in Integrated Marketing Communications with a focus on branding. Both degrees earned from Roosevelt University.

Genevieve Charet is a results-driven process leader with a penchant for creating order from chaos. A certified Project Management Professional (PMP), Genevieve has a proven track record of adding enduring value in nonprofit and for-profit environments alike through skillful communications management, project quality control, and workflow creation.

Before joining .orgSource, Genevieve served as project manager of educational products and strategic initiatives for the American Academy of Orthopaedic Surgeons. While there, Genevieve established a reputation for successfully leading streamlined, multifunctional teams and leveraging strategic partnerships during periods of change. She was routinely selected by upper management to spearhead the toughest, most mission-critical projects.

Genevieve also has extensive content development, writing, and editing expertise, and has produced content for a wide variety of consumer and trade publications and platforms.

Nancy Fortunato brings deep expertise in marketing strategy, branding, innovation and market research. Her strong business and marketing insight allow her to uniquely assess opportunities and take them from concept to execution.

Nancy has spent most of her career in the health care industry, gaining experience across pharma, medical device, health care technology and not-for-profit organizations. Her experience spans all stages of the product/service life cycle, and ranges from start-up firms to Fortune 500 companies. Nancy is a resourceful marketer who brings creative problem-solving skills to her clients, helping them elevate their brand and increase customer loyalty. She has proven expertise in developing consistent and sustainable results for the organizations she represents.

Nancy is a graduate of the Kellogg School at Northwestern University, with an MBA in Marketing and Organizational Behavior. She also holds a Bachelors’ degree in Finance from the University of Illinois. She currently teaches marketing courses at the Lake Forest Graduate School of Management.

Jennifer Gibson helps organizations achieve their mission through storytelling in traditional and digital channels. She started her career as a journalist, and today uses her “nose for news” to ask probative questions that get to the heart of stories that compel audiences to take action.

Experienced in developing and implementing multi-channel communications strategies to increase visibility, engagement and influence, Jennifer is skilled at transforming complex information into approachable, interesting and relevant content.

Before joining .orgSource, Jennifer managed communications and public relations for the American Association of Endodontists, served as public relations specialist for the International Code Council, worked in local government as a public information officer and spent five years as an anchor and reporter for several midwest news/talk radio stations. She has a B.S. in Journalism from Ohio University.

Debby Rice brings organizational skills developed over years of managing successful fundraising campaigns to ensure that .orgSource projects run efficiently and that clients receive outstanding customer service.

Debby has spent her career in nonprofit development, having implemented successful fundraising initiatives for the Orthopedic Research and Education Foundation, Volunteers of America of Illinois and the Parkways Foundation. Under her supervision, each organization increased revenue, volunteer commitment and impact. Before joining the .orgSource team, Debby was employed by the American Association of Endodontists as assistant executive director for development. She oversaw the activities of the Foundation for Endodontics and its board of trustees. She was hired to initiate the foundation’s first fundraising effort to support endodontic research and education. Today, over $30 million is invested and another $3.2 million is pledged.

Debby has held memberships in the Association of Fundraising Professionals, Association Forum and the Association Foundation Group, where she served as secretary and vice president.

Liz Rice-Conboy offers .orgSource clients quality and process-improvement project management. She also excels at providing technical support to all users so that there is effective problem solving with newly launched and often updated tech tools.

Before joining .orgSource, Liz managed an AHRQ-funded RCT geared to improve processes in pediatric offices related to depression, actionable labs, and blood pressure with the American Academy of Pediatrics. She is familiar with Maintenance of Certification quality improvement project models and has led several virtual QI collaborative projects.

Her experience includes managing nonprofit projects in literacy, child welfare, and family development.