Amy Williams

Senior Consultant

Amy Williams designs new approaches to develop and deliver products and services that are critical in an era when existing business models are called into question and transformative solutions are required. With more than 20 years of experience in marketing and communications, 10 of which were in association leadership roles, Amy approaches the unique challenges associations face with creativity and as a servant leader.


Experienced in identifying new revenue streams, developing business and pricing strategy, conducting product assessments and more, the depth and breadth of Amy’s skills can be leveraged on any project. Most recently, Amy served as the director of marketing and communications at the American Society of Anesthesiologists. In six years with ASA, Amy oversaw the launch of countless products, led a major rebranding effort and collaborated with ASA business units to grow dues and non-dues revenue.

Amy received her Bachelor of Arts in Integrated Communications with a minor in advertising and her Master of Science in Integrated Marketing Communications with a focus on branding from Roosevelt University.